the KEYS TO THE property market

The online property market is fragmented and full of duplicates. By providing free listings, our entrepreneurial founders wanted to take on the big two portals and finally give Britain access to every available property, all in one place.

While at Anagram, I led the strategy as we built an identity from the ground up, all based on the idea of ‘unlocking the market’. After devising the name, I rolled out the playful messaging – with dashes of humour to reflect this start-up’s plucky underdog status.