Setting payments free

When you tap your phone to pay for your shopping, do you ever think about how it all actually works? I didn’t. Turns out it’s companies like Aevi who make contactless payments possible.

While at Anagram, I led the strategy and copywriting for the rebrand of this global fintech. Built on the idea of ‘setting payments free’, we untangled Aevi’s complex cloud-based offer to create a brand that’s open, accessible and ambitious.