welcome to the neighborhood
One by one, 12 successful European tech companies had been purchased by Broad Horizon. When they were told they were going to be merged into a single entity, this digital dozen went into open revolt.
Ours was a rescue mission: to create a unifying brand that wasn’t a brand at all. Instead, it was a movement to seamlessly connect the 12 companies while retaining their fierce independence.
amazingly, this new brand movement got buy in from all 12 ceos. Launched in Amsterdam in 2023, it’s added enormous value to the group.
Boldly black and white to let the “resident” brands shine through, our international messaging is people over tech, anti-corporate and forever entrepreneurial.
